In Tourism, Corporate Social Responsibility (CSR) is a self regulating business model that helps tour operator (a company) to become socially accountable to itself, its stakeholders, and the public. It can make a significant contribution towards sustainability and development. By practicing corporate social responsibility, a tour operator become conscious on every kind of impacts they have on all aspects of society including economic, social, and environmental. To engage in CSR implies that, in the normal course of business, a tour operator is working in manner that upgrades society and the environment, instead of contributing adversely to them.
CSR is a general strategy through which a tour operator achieves a balance of economic, environmental and social imperatives as well as addressing the expectations of investor and partner. CSR is becoming increasingly important in tourism industry, since there is the need that a organization takes their responsibility for the impacts created by their actions and contribute to sustainable development.
We commit for developing, operating and marketing tourism in a sustainable manner and make a positive contribution to the natural and cultural environment, which produce benefits for the host communities, and which do not put risk at their future livelihood.
We engage in the responsible use of natural and cultural resources; the minimization of pollution and waste; the conservation of landscapes, biodiversity and cultural heritage; fair and responsible treatment of employees, suppliers and guests; fair use of local products and services; as well as involvement and cooperation with local communities so as to improve the quality life of local people.
Environmental protection, fair working conditions for employees and contributing to the welfare of local communities are key strategies we focus on. We have strong relationship with local communities where we are operating; therefore, we also have a strong influence on the socio-economic development of those regions. For customers as well as for employees, the coordination of CSR strategies is becoming significantly important. To operate successfully in the future it will be necessary to continuously implement and successfully establish CSR strategies in the long term.